In Brief
Inside Antenna Shop Seoul, Where Korea's Regions Fit Into One Building Near City Hall
A quiet building near City Hall Station turns Korea's regions into a sensory walk through basement soundscapes, a local goods shop, and a rooftop over Deoksugung Palace.
Published
A one-minute walk from Exit 3 of City Hall Station, Antenna Shop Seoul occupies a quiet building at 119 Sejong-daero in Jung-gu, sandwiched between the stone wall of Deoksugung Palace and the brick towers of downtown. From outside it reads as another ground-floor storefront. Inside, the basement, first floor, and rooftop are organized as a single walk through Korea's regions, built less like a government information booth and more like a small exhibition hall where sound, scent, and texture do the work that brochures usually do.