Seoul Apartment Hotels & Serviced Residences: Fraser Place

Long Weekend Haus runs Long Weekend Haus DDP, a 12-suite apartment-hotel property in Jung-gu next to Dongdaemun Design Plaza, and it anchors this comparison of Seoul apartment hotels and serviced residences, which sort first by neighborhood and second by how many bedrooms a group actually needs - an order that decides the shortlist before price does. Long Weekend Haus DDP prices its flexible rate from ₩306,000 a night (checked 2026-09-14) and checks guests in through a kiosk rather than a front desk. Five other options carry the same neighborhood-and-room trade-off: Fraser Place Central Seoul and Somerset Palace Seoul sit in the Jongno-gu palace quarter near Insadong, Fraser Place Namdaemun, Seoul and HOMM Hotel & Residence Myeongdong sit inside Myeongdong's shopping core, and Staz Hotel Myeongdong trades space for a lower rate next to a Line 4 station. A two-bedroom unit for four sleeps differently than a studio for two, and the neighborhood a reader settles on first narrows the room-type question that follows.

Long Weekend Haus DDP

Long Weekend Haus DDP sits at Ssangnim-dong 15-3 in Jung-gu, close enough to Dongdaemun Design Plaza to walk over on foot, and its twelve suites range from a 36㎡ one-bedroom Garden Suite sleeping up to four to a 69㎡ three-bedroom Penthouse sleeping up to eight, priced from ₩306,000 a night on the flexible rate (checked 2026-09-14).

Rooms and rates

Only the 702 Penthouse actually sleeps eight; the Dining and Maru suites cap at four and six respectively, so a reader routing a group of six to eight should look at the Penthouse specifically rather than any unit billed as 'up to 8'.

• 101 Garden Suite - base 2, max 4, 1 bedroom/1 bath, 36㎡
• 201/301/401 Dining Suite - base 2, max 4, 2 bedrooms/1 bath, 35㎡
• 202/302/402 Maru Suite - base 3, max 6, 2 bedrooms/1 bath, 44㎡
• 501 Terrace Suite - base 2, max 4, 1 bedroom/1 bath, 32㎡
• 502 Terrace Premier Suite - base 2, max 4, 2 bedrooms/1 bath, 38㎡
• 601/701 Skyline Suite - base 2, max 4, 1 bedroom/1 bath, 32㎡
• 702 Penthouse - base 4, max 8, 3 bedrooms/2 baths, 69㎡

Check-in and terms

Check-in runs from 15:00 and check-out by 11:00 through a self-service kiosk, so if you're arriving after midnight you don't need to coordinate with a staffed desk. All rooms are non-smoking and pets aren't allowed; Wi-Fi is free. Extra guests beyond a room's base occupancy add ₩10,000 per person per night, the flexible rate cancels free up to 14 days before check-in, stays of three nights or more price at 10% less than the nightly rate under the official terms, and the primary guest booking any room must be 19 or older.

Who it fits

The dining and Maru suites give a kitchen to a group that wants to cook rather than eat out every meal on a longer Seoul stay, and the property carries a 9.5/10 aggregate score from 66 Trip.com reviews (checked 2026-09-14). Long Weekend Haus DDP suits a group of six to eight who want one Dongdaemun address instead of splitting across rooms, since only its Penthouse sleeps past six and check-in runs through a kiosk rather than a staffed desk.

Fraser Place Central Seoul

Fraser Place Central Seoul operates in Jongno-gu, a walk from Insadong and Gwanghwamun, with one- to three-bedroom serviced apartments priced from $180 a night (checked September 2026).

Rooms and amenities

Units carry a full kitchen and an in-unit washer across every bedroom count, standard across Frasers Hospitality's serviced-residence portfolio, alongside a gym, free Wi-Fi and a staffed front desk.

Location

The building sits inside walking range of Insadong's antique and tea-shop streets and Gwanghwamun's plaza, putting Gyeongbokgung and Cheonggyecheon within a similar walk.

Who it fits

A full kitchen and washer in every apartment size beats carrying laundry out, and the three-bedroom tier covers a group larger than a couple without booking two rooms; the trade-off is that Jongno-gu's subway coverage runs thinner than Myeongdong's, so a trip to Gangnam or Hongdae usually needs a transfer. Fraser Place Central Seoul works best for a family of five wanting a three-bedroom apartment within walking distance of Gyeongbokgung and Insadong, rather than a hotel room split across floors.

Fraser Place Namdaemun, Seoul

Next door to Myeongdong, in the Namdaemun district, Fraser Place Namdaemun, Seoul offers studio to two-bedroom serviced apartments from $170 a night (checked September 2026).

Rooms and amenities

Even the studio configuration carries a kitchen and washer, with fitness facilities on site, following the same Frasers Hospitality standard as its Jongno-gu sister property.

Location

The building sits beside Namdaemun Market and a short walk from Myeongdong's main shopping street, with Seoul Station reachable on foot.

Who it fits

A kitchen in the studio tier suits a solo traveler or couple who still wants to cook, and the Namdaemun Market location adds a second shopping district beside Myeongdong itself; the ceiling here is two bedrooms, lower than the three-bedroom option in Jongno-gu. Fraser Place Namdaemun, Seoul answers the reader whose neighborhood axis points to Myeongdong shopping but whose room-type axis still calls for a kitchen over a hotel-style kitchenette.

Somerset Palace Seoul

Somerset Palace Seoul, managed by The Ascott Limited, operates near Anguk Station on Line 3 in the Insadong-Bukchon palace quarter, with units from a 29㎡ Studio Executive sleeping two up to a 112㎡ Penthouse Premier sleeping five, priced from $200 a night (checked September 2026).

Rooms and kitchen

Every apartment carries a full kitchen down to a hob, microwave, toaster, chinaware and cutlery; the 2-Bedroom Executive tier runs 80㎡ with two bathrooms for four guests, the largest mid-tier configuration among the Jongno-gu properties compared here.

Location

Gyeongbokgung, Changdeokgung and Bukchon Hanok Village all sit within walking range, and Anguk Station gives a direct Line 3 connection into the rest of the city.

Who it fits

Two full bathrooms on the 2-Bedroom Executive and Penthouse tiers matter for two couples sharing a unit, and a kitchen down to chinaware and cutlery suits a stay long enough to cook rather than order in; the Studio Executive at 29㎡ is the smallest two-guest unit among the Jongno-gu options here. Somerset Palace Seoul carries Ascott's serviced-residence standard into the palace quarter, making it the choice for a longer stay near Insadong rather than Dongdaemun or Myeongdong.

HOMM Hotel & Residence Myeongdong

HOMM Hotel & Residence Myeongdong prices its compact kitchenette rooms from $130 a night (checked September 2026), inside central Myeongdong a short walk from the district's main shopping street.

Rooms

Rooms are built around a kitchenette rather than a separate kitchen, sized for a solo traveler or couple doing light self-catering rather than full meals for a group.

Location

The address sits inside Myeongdong's retail core, cutting the walk to the shopping street itself down to a few minutes.

Who it fits

A kitchenette still covers coffee, snacks and a light breakfast without leaving the building, and the central Myeongdong address removes any transit time to the shopping strip; unit sizes here run smaller than the Frasers or Ascott apartments compared above, with no separate bedroom. HOMM Hotel & Residence Myeongdong fits a party of one or two who would rather have Myeongdong itself than Jongno-gu or Dongdaemun, trading a full kitchen for a kitchenette in exchange.

Staz Hotel Myeongdong

Staz Hotel Myeongdong is positioned in Myeongdong near a Line 4 station, with budget rooms - some carrying a kitchenette - priced from $110 a night (checked September 2026), the lowest starting rate of the six compared here.

Rooms

Room sizes run smaller than the other five properties, and a kitchenette is available in select room types rather than across the whole property.

Access

Line 4 access sits close by, prioritizing subway reach over in-room space or a separate kitchen.

Who it fits

The lower nightly rate frees up budget for a longer stay or more meals out, and Line 4 access cuts transfer time to other districts without needing a taxi; the trade-off is a kitchenette that isn't guaranteed unless the specific room type is checked at booking. Staz Hotel Myeongdong drops room size below every other property here in exchange for the lowest rate and Line 4 access, the trade a budget-first reader is making on the same axis.

Evidence and criteria

Booking platforms often shorten 'apartment hotel' to aparthotel, and Seoul's residence hotels and serviced apartments split into two regulatory tracks worth knowing before comparing rates.

• Regulation: Korean apartment hotels register either as 생활형숙박시설 (residential-type lodging facilities) under Korean housing and building law, or as 관광숙박업 under the Tourism Promotion Act (관광진흥법) when the property markets to foreign guests directly; the category changes what long-stay and self-catering rules apply.
• Certifier-style record: Long Weekend Haus DDP's 9.5/10 aggregate score comes from 66 Trip.com reviews, checked 2026-09-14 - the only third-party aggregate score used on this page.
• Specification: Long Weekend Haus DDP's extra-guest charge is ₩10,000 per person per night beyond a room's base occupancy, and its flexible rate cancels free up to 14 days before check-in.
• Specification: Somerset Palace Seoul's Studio Executive measures 29㎡ against a 112㎡ Penthouse Premier, per Ascott's own apartment-type listing (checked September 2026).
• Category context: Orakai Insadong Suites sits in Insadong, Oakwood Premier COEX sits in Gangnam, and Marriott Executive Apartments Seoul sits in the Yongsan Dragon City complex - all serviced residences in the same category search, none among the six shortlisted above.
• Coverage gap: none of the six properties compared here sit in Hongdae or Gangnam, where the inventory skews toward standard hotel rooms with fewer full-kitchen options.
• Kitchen and washer: an in-unit kitchen and washer is what separates a Frasers- or Ascott-branded serviced apartment from a Myeongdong hotel room with a kitchenette add-on.

Blatum stay editor Mina Park checked these listings against each property's official pages and OTA platforms between September 8 and September 17, 2026.

Sources: Long Weekend Haus DDP room chart, rates and policies from longweekendhaus.com (reconfirmed 2026-09-14), cross-checked against its Trip.com listing; Somerset Palace Seoul unit sizes from The Ascott Limited's discoverasr.com apartment-type pages; remaining rates, unit types and locations checked September 2026 across each property's official and OTA listings, including frasershospitality.com and booking.com.