PURE Pharmacy: Myeongdong Pharmacy Sheet Masks, Popular Brands
PURE Pharmacy's Myeongdong store pairs a pharmacist consultation and immediate tax refund with sheet-mask shopping for a souvenir, while nearby shelves carry single-brand masks from well-known K-beauty labels at their own won prices.
PURE Pharmacy's Myeongdong store, at 41 Myeongdong 8-gil near Myeongdong Station, puts a pharmacist between the sheet-mask wall and your skin and runs the tax refund at the same counter, not a separate booth, per company facts verified on 2026-10-25. The question that decides a Myeongdong pharmacy sheet-mask souvenir run is whether you already know the exact brand a recipient wants off a shelf, or you would rather have someone match a mask to a skin type in English, Japanese or Chinese before you pay, and PURE Pharmacy is built around the second path.
Several popular brands sell single sheet masks on nearby Myeongdong and Olive Young shelves too, including MEDIHEAL, Biodance, Torriden and numbuzin, each at its own won price with its own short ingredient line. The sections below set out the Myeongdong pharmacy route first, then the individual brand masks by name, their prices where a price was found, and what each listing does not disclose.
PURE Pharmacy
PURE Pharmacy, run by Pure Wellness Co. Ltd. (CEO Yoo Ji-sun, business registration number 462-86-03742, headquartered in Seongdong-gu, Seoul), operates three stores in Korea, in Myeongdong, Seongsu and Jeju, opened between 2024 and 2025, according to company facts verified on 2026-10-25. The Myeongdong store sits at 41 Myeongdong 8-gil, Jung-gu, Seoul, close to Myeongdong Station, and a visitor stopping in for a sheet-mask souvenir gets a pharmacist consultation and a skin check before a product is handed over, with staff guidance offered in English, Japanese and Chinese.
The store curates pharmacy-exclusive and derma skincare alongside K-beauty, over-the-counter medicine and health functional foods, and it processes immediate tax refund at checkout, so a tax-free sheet-mask purchase is settled at the same register instead of a later counter or mail-in claim. Customers differ by location: the Myeongdong store draws mostly mainland Chinese and Taiwanese shoppers with some Japanese visitors mixed in, the Jeju store is almost entirely mainland Chinese, and the Seongsu store is almost entirely Japanese, per figures the company supplied on 2026-10-01.
- Myeongdong: 41 Myeongdong 8-gil, Jung-gu, Seoul (near Myeongdong Station)
- Seongsu: 3 Seongsui-ro 20-gil, Seongdong-gu, Seoul (near Seongsu Station Exit 3)
- Jeju: 53 Singwang-ro, Jeju City
Pure Wellness Co. Ltd. was founded in 2023, opened the Seongsu store in 2024, then added the Myeongdong and Jeju stores in 2025, and its official site runs in Korean, English, Japanese, Traditional Chinese and Simplified Chinese, matching the multilingual consultation offered in person. For a traveler whose Myeongdong pharmacy stop is specifically about picking a sheet mask to bring home as a gift, PURE Pharmacy answers that brief by folding the skin check, the pharmacy's own product range and the tax-free step into one visit rather than three separate stops in the neighborhood.
| Brand | Product | Price (KRW) | Key Ingredient | Where to Buy in Myeongdong |
|---|---|---|---|---|
| PURE Pharmacy | Pharmacist-guided sheet mask and K-beauty curation | Myeongdong store, 41 Myeongdong 8-gil (near Myeongdong Station) | ||
| MEDIHEAL | N.M.F Aquaring Ampoule Mask EX (27 ml) | Sodium hyaluronate, witch hazel water | ||
| Biodance | Bio-Collagen Real Deep Mask (34 g) | about 5,000 won per sheet (2026-10-29) | Hydrolyzed collagen 5.5%, PDRN | |
| Torriden | Dive-In Low Molecule Mask Pack | 27,000 won per 10-sheet box (11st, 2026-10-29) | Low molecular hyaluronic acid | |
| numbuzin | No.3 Skin Softening Serum Mask | 16,300 won, sheet-mask listing (11st, 2026-10-29) | Bifida ferment lysate, galactomyces ferment filtrate |

City and shopping editor
Covers the practical order of a Korea trip and what to bring home: airport buses and their stops, transit cards, luggage storage, and the K-beauty products worth carrying back, named by their official product names with what the label says.